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	<title>Jess Hutchison</title>
	<link>https://jesshutchison.com</link>
	<description>Jess Hutchison</description>
	<pubDate>Mon, 17 Jun 2024 19:43:15 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://jesshutchison.com/Homepage</link>

		<pubDate>Tue, 07 Jul 2020 21:57:06 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

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		<title>MADDUX</title>
				
		<link>https://jesshutchison.com/MADDUX</link>

		<pubDate>Mon, 17 Jun 2024 19:43:15 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

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MADDUX &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;ServicesDirectingEditingCreative DirectionVFX
Year2024 
	Directing &#38;amp; EDITINGJess Hutchison &#38;amp; Minh Pham
STarringMaddux Callaway

Director of photographyDrew Bienemann
ASST. CAMERAChris Tse, Sarah Rattay-Maloney

	
	
	HMUMarcela Osegueda

NAIL DESIGNMariam NooryProduction Design
Sasha Mieles
Sound DESIGNThom PringleColoristLita Bosch






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		<title>The Baffler &#124; Outbursts</title>
				
		<link>https://jesshutchison.com/The-Baffler-Outbursts</link>

		<pubDate>Sun, 10 Oct 2021 21:58:20 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

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		<description>
&#60;img width="1575" height="1313" width_o="1575" height_o="1313" data-src="https://freight.cargo.site/t/original/i/7854a4e124e6c03d3d6243beba0374ab35301729b63b56cf63c454f2c56d6a54/MrGarbage_v2-copy.jpg" data-mid="121533516" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/7854a4e124e6c03d3d6243beba0374ab35301729b63b56cf63c454f2c56d6a54/MrGarbage_v2-copy.jpg" /&#62;
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&#60;img width="1575" height="1313" width_o="1575" height_o="1313" data-src="https://freight.cargo.site/t/original/i/7292acdeab7be0e917c3827408516ab2b836bc111b11f9bc2923a777ea2c8d5d/Music_Copyright_v8.jpg" data-mid="121621227" border="0"  src="https://freight.cargo.site/w/1000/i/7292acdeab7be0e917c3827408516ab2b836bc111b11f9bc2923a777ea2c8d5d/Music_Copyright_v8.jpg" /&#62;



	
OUTBURSTS&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Illustrations for The Baffler’s Outburts section.


	ART DirectionNo Ideas Studio

ILLUSTRATIONJess Hutchison
	
	
	ClientThe BafflerServicesIllustration
Year2021
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		<title>Los Angeles Times &#124; Sundance</title>
				
		<link>https://jesshutchison.com/Los-Angeles-Times-Sundance</link>

		<pubDate>Wed, 19 Jul 2023 05:55:18 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

		<guid isPermaLink="true">https://jesshutchison.com/Los-Angeles-Times-Sundance</guid>

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&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ca318492bba4f474cb1b8fab4867bec394c60109393f1a964b64d4e94aaff7c9/Erica_tremblay_v002.jpg" data-mid="185475660" border="0"  src="https://freight.cargo.site/w/1000/i/ca318492bba4f474cb1b8fab4867bec394c60109393f1a964b64d4e94aaff7c9/Erica_tremblay_v002.jpg" /&#62;
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&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5c612f88d80a35a9b0d7adec0693b1cc06944b8983e2e27af5269a811787f698/KristenLovellZackaryDrucker_v001.jpg" data-mid="185475661" border="0"  src="https://freight.cargo.site/w/1000/i/5c612f88d80a35a9b0d7adec0693b1cc06944b8983e2e27af5269a811787f698/KristenLovellZackaryDrucker_v001.jpg" /&#62;
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&#60;img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4f16bca4720a7e3cea58fc27828138e547034902dd917d8ea78711c40545b989/Sundance_advice.jpg" data-mid="185475664" border="0"  src="https://freight.cargo.site/w/1000/i/4f16bca4720a7e3cea58fc27828138e547034902dd917d8ea78711c40545b989/Sundance_advice.jpg" /&#62;



	
THE INDEPENDeNTS&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Photo collages for interviews with 7 filmmakers who had their debut feature at the Sundance Film Festival 2023.


	Art direction &#38;amp;&#38;nbsp;ILLUSTRATIONJess Hutchison
	
	
	ClientLos Angeles TimesServicesArt Direction &#38;amp; Illustration
Year2023
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		<title>Spotify &#124; The Last Podcast</title>
				
		<link>https://jesshutchison.com/Spotify-The-Last-Podcast</link>

		<pubDate>Tue, 30 Jun 2020 17:27:52 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

		<guid isPermaLink="true">https://jesshutchison.com/Spotify-The-Last-Podcast</guid>

		<description>

&#60;img width="1100" height="618" width_o="1100" height_o="618" data-src="https://freight.cargo.site/t/original/i/0e4ed1363742ed7cd0d900af260dec0b67a50fdf78eeded22309b6a588513ec7/Spotify_eye.gif" data-mid="78729905" border="0"  src="https://freight.cargo.site/w/1000/i/0e4ed1363742ed7cd0d900af260dec0b67a50fdf78eeded22309b6a588513ec7/Spotify_eye.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ebab533d4c67f266a0d17f5f760f56c3b8ec8bd310958e06fed0dc9c11cec7bc/Brainworms_LPOTL_v3.jpg" data-mid="76102575" border="0"  src="https://freight.cargo.site/w/1000/i/ebab533d4c67f266a0d17f5f760f56c3b8ec8bd310958e06fed0dc9c11cec7bc/Brainworms_LPOTL_v3.jpg" /&#62;
&#60;img width="1100" height="618" width_o="1100" height_o="618" data-src="https://freight.cargo.site/t/original/i/5138105f449ca56f04f7d3294c2b8cf4db8d491264abd1eb0673a4200b94ac64/SpotifyWerewolf.gif" data-mid="78729925" border="0"  src="https://freight.cargo.site/w/1000/i/5138105f449ca56f04f7d3294c2b8cf4db8d491264abd1eb0673a4200b94ac64/SpotifyWerewolf.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b86b479adce5339f5ac1539d3650edebee9049ac293458a922c39043a9661490/Brainworms_Warlock_v005.jpg" data-mid="76102577" border="0"  src="https://freight.cargo.site/w/1000/i/b86b479adce5339f5ac1539d3650edebee9049ac293458a922c39043a9661490/Brainworms_Warlock_v005.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9955cb4853680b1c4813f56141207b37afdbf68edf55bb95e72d3ad770d94f63/Brainworms_Humanoid_V002.jpg" data-mid="76102573" border="0"  src="https://freight.cargo.site/w/1000/i/9955cb4853680b1c4813f56141207b37afdbf68edf55bb95e72d3ad770d94f63/Brainworms_Humanoid_V002.jpg" /&#62;
&#60;img width="1100" height="618" width_o="1100" height_o="618" data-src="https://freight.cargo.site/t/original/i/8d7d38393eb5ca0c5ddc3ba38febfffb90a5c329d64467067e611ad71eec896c/Spotify_blackhole.gif" data-mid="78729928" border="0"  src="https://freight.cargo.site/w/1000/i/8d7d38393eb5ca0c5ddc3ba38febfffb90a5c329d64467067e611ad71eec896c/Spotify_blackhole.gif" /&#62;



	
The last podcast on the left &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
The Last Podcast on the Left is a comedy podcast that covers dark subjects both imagined and real. Whether it's cults, psychopaths, or alien encounters, The Last Podcast on the Left manages to find humor in the dark side of humanity. Spotify wanted to create an animation to introduce their new partnership and to highlight the unique marriage of light hearted comedy and all things horror that defines The Last Podcast on the Left. We created a never ending tunnel of vignettes, depicting the absurdity of some of the subjects they cover.


	ClientSpotify
studioBlock &#38;amp; TackleServicesMotion DesignAnimation
Year2020

	
	
	Creative DirectionAdam Gault, Ted Kotsaftis

ProducerDorian Carli-Jones
conceptYun Chen

DesignJess Hutchison, Mike Russo
AnimationGung-Kai Koo, Jess Hutchison




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		<title>SESAME STREET GLOBAL</title>
				
		<link>https://jesshutchison.com/SESAME-STREET-GLOBAL</link>

		<pubDate>Mon, 11 Mar 2024 18:23:44 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

		<guid isPermaLink="true">https://jesshutchison.com/SESAME-STREET-GLOBAL</guid>

		<description>

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dbd3ab79d058d7e43ef1e624803b9fb609dd0f41b2a2919e40b10092f21be99d/SesameStreet_Flow_Elmo_Top_v002.png" data-mid="206519967" border="0"  src="https://freight.cargo.site/w/1000/i/dbd3ab79d058d7e43ef1e624803b9fb609dd0f41b2a2919e40b10092f21be99d/SesameStreet_Flow_Elmo_Top_v002.png" /&#62;
&#60;img width="900" height="503" width_o="900" height_o="503" data-src="https://freight.cargo.site/t/original/i/a485bc4e5a6a6b6c3524896a3511905a413119d8797cd647523e823e1ceff4ec/Sesame_03.gif" data-mid="206519549" border="0"  src="https://freight.cargo.site/w/900/i/a485bc4e5a6a6b6c3524896a3511905a413119d8797cd647523e823e1ceff4ec/Sesame_03.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77415a33f27fd14209f482a2283812cf64b1861d260abb552080a2dcaefba0e9/SesameStreet_Open_25_709_v118-0-00-07-08.jpg" data-mid="206519744" border="0"  src="https://freight.cargo.site/w/1000/i/77415a33f27fd14209f482a2283812cf64b1861d260abb552080a2dcaefba0e9/SesameStreet_Open_25_709_v118-0-00-07-08.jpg" /&#62;
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e8b2a2ee0941400681b43ec0c75681d23b6de46445a14d3c4ac2062a4bfabf6c/SesameStreet_Open_25_709_v118_1.gif" data-mid="206519747" border="0"  src="https://freight.cargo.site/w/800/i/e8b2a2ee0941400681b43ec0c75681d23b6de46445a14d3c4ac2062a4bfabf6c/SesameStreet_Open_25_709_v118_1.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/275f9aa210f4e7553ac219b5f53fd213dfed75ce3c7576e26f46da98438d219e/SesameStreet_Open_29.97_709_16-235_v118-0-00-11-10.jpg" data-mid="206519748" border="0"  src="https://freight.cargo.site/w/1000/i/275f9aa210f4e7553ac219b5f53fd213dfed75ce3c7576e26f46da98438d219e/SesameStreet_Open_29.97_709_16-235_v118-0-00-11-10.jpg" /&#62;



	
SESAME STREET&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
Block&#38;amp;Tackle had the opportunity to create the opening for Sesame Workshop's global version of Sesame Street. Heavily inspired by arts and crafts, we developed a collagey, doodley direction that is tied together by a magical line that takes the viewer from one magical place to the next. 


	ClientSesame Street
studioBlock &#38;amp; TackleServices
Design
Storyboarding
Year2021Creative DirectionAdam Gault, Ted Kotsaftis

ProducerMegan Anderson


	
	
	Lead DesignMike RussoDesignMike RussoAdam GaultJess HutchisonOpen StoryboardJess HutchisonOpen Animation Mike RussoTed Kotsaftis Character AnimationAdam GaultMike RussoDavid JouppiTed KotsaftisAlex WinakorCel AnimationKate CostelloAlex Winakor






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		<title>SYFY Wire</title>
				
		<link>https://jesshutchison.com/SYFY-Wire</link>

		<pubDate>Mon, 27 Jul 2020 02:12:31 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

		<guid isPermaLink="true">https://jesshutchison.com/SYFY-Wire</guid>

		<description>

&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/0893ec9eb4d07722e097c7be068e322e317bc2c0244f49c013a9b4d6463606d1/SYFY_Wire_Franchise_SBTF_example_v04.gif" data-mid="78415295" border="0"  src="https://freight.cargo.site/w/960/i/0893ec9eb4d07722e097c7be068e322e317bc2c0244f49c013a9b4d6463606d1/SYFY_Wire_Franchise_SBTF_example_v04.gif" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/5202e43a097041f592db21989b3facdba6d7dab15b494d10e50691233e1429be/SYFY_Wire_Franchise_SR_example_v010.gif" data-mid="78415307" border="0"  src="https://freight.cargo.site/w/1000/i/5202e43a097041f592db21989b3facdba6d7dab15b494d10e50691233e1429be/SYFY_Wire_Franchise_SR_example_v010.gif" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/6cd982fb24820575b773d340f32454be775725c295875b0f1e7fcfe15e84437a/WIRE_FanWeek_B_01.jpg" data-mid="78415301" border="0"  src="https://freight.cargo.site/w/1000/i/6cd982fb24820575b773d340f32454be775725c295875b0f1e7fcfe15e84437a/WIRE_FanWeek_B_01.jpg" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/1be2655d8e84b1eba14cb8cdf43c8a8496f73d2a35317ed7fe5d7d7232e30761/SYFY_web.gif" data-mid="79741702" border="0"  src="https://freight.cargo.site/w/1000/i/1be2655d8e84b1eba14cb8cdf43c8a8496f73d2a35317ed7fe5d7d7232e30761/SYFY_web.gif" /&#62;



	
SYFY Wire Franchises&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;











Block &#38;amp; Tackle made a fun, colorful rebrand for SYFY Wire. I had the pleasure of using their brand guidelines to design identities for a few of SYFY's franchise shows and template designs for future use. These franchise designs included: a title page, lower thirds, an end page, mortises and digital applications for their website, socials, and podcasts. I was also responsible for animating and creating toolkit packages for some of the designs.





	
	
	
	ClientSYFY Wire
Studio
Block &#38;amp; TackleServicesMotion DesignAnimation
Year2019
	Creative DirectionAdam Gault, Ted Kotsaftis

ProducerDorian Carli-Jones


DesignYun Chen, Mike Russo, Wei-Shen Wang, Alex Winakor, Jess Hutchison, Gung-Kai Koo
AnimationGung-Kai Koo, Jess Hutchison, David Jouppi, Hayato Yamane
</description>
		
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		<title>NBC Universal PRIDE campaign</title>
				
		<link>https://jesshutchison.com/NBC-Universal-PRIDE-campaign</link>

		<pubDate>Tue, 01 Aug 2023 02:20:44 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

		<guid isPermaLink="true">https://jesshutchison.com/NBC-Universal-PRIDE-campaign</guid>

		<description>

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17b9cdbb40ffdc98a3b6d97c23f32743a44a4de565f5a8ebd5c2321145d7b19a/NBCU_Pride_Transition.jpg" data-mid="186624418" border="0"  src="https://freight.cargo.site/w/1000/i/17b9cdbb40ffdc98a3b6d97c23f32743a44a4de565f5a8ebd5c2321145d7b19a/NBCU_Pride_Transition.jpg" /&#62;
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7809a36e9e52b17aeda014f35065c2426c036434129450fe94cd61024001efd/NBCU_Pride_Mortise_A_v002.jpg" data-mid="186624707" border="0"  src="https://freight.cargo.site/w/1000/i/b7809a36e9e52b17aeda014f35065c2426c036434129450fe94cd61024001efd/NBCU_Pride_Mortise_A_v002.jpg" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/562ebba4ffc392d309d2d451410c31f8ff6f63f8d1ddb1c0e8fce662df0d1780/NBCU_Pride_06.png" data-mid="186624107" border="0"  src="https://freight.cargo.site/w/1000/i/562ebba4ffc392d309d2d451410c31f8ff6f63f8d1ddb1c0e8fce662df0d1780/NBCU_Pride_06.png" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/a65168976a999a3eccedfc49abf86b547cb89de25d1561eee2cc0207af1ce56f/NBCU_Pride_01.png" data-mid="186624106" border="0"  src="https://freight.cargo.site/w/1000/i/a65168976a999a3eccedfc49abf86b547cb89de25d1561eee2cc0207af1ce56f/NBCU_Pride_01.png" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/2b5a2713026258b3f1f48cb35d607a545569c7bb91dbfa363b98c49d9d1456fb/NBCU_Pride_02.png" data-mid="186625115" border="0"  src="https://freight.cargo.site/w/1000/i/2b5a2713026258b3f1f48cb35d607a545569c7bb91dbfa363b98c49d9d1456fb/NBCU_Pride_02.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7006d4d8869abf35b19ba9dc54f9c57554f9edb46349f5a1d8818e3bc14f63e0/NBCU_Pride_TC_FullScreen_A_BackgroundC_0002_03.jpg" data-mid="186624685" border="0"  src="https://freight.cargo.site/w/1000/i/7006d4d8869abf35b19ba9dc54f9c57554f9edb46349f5a1d8818e3bc14f63e0/NBCU_Pride_TC_FullScreen_A_BackgroundC_0002_03.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59b8292284624cbc8285e520d609d4ff517f8d3810d88f485600cd51e6317ece/NBCU_Pride_TC_Fullscreen_B_v005_01.jpg" data-mid="186624181" border="0"  src="https://freight.cargo.site/w/1000/i/59b8292284624cbc8285e520d609d4ff517f8d3810d88f485600cd51e6317ece/NBCU_Pride_TC_Fullscreen_B_v005_01.jpg" /&#62;



	
NBCU PRIDE CAMPAIGN&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;I lead the design and animation for NBCU’s pride campaign for 2021.

Inspired by printmaking overlays, we created a bold, graphic campaign that was flexibe enough to work accross all NBCU channels.
	
	
	
	ClientNBCU
Studio
Block &#38;amp; TackleServicesMotion DesignAnimation
Toolkitting
Year2021
	Creative DirectionAdam Gault, Ted Kotsaftis

ProducerDorian Carli-Jones


CONCEPTJess Hutchison

DesignJess Hutchison, Jaime Justen
AnimationJess Hutchison, Jaime Justen
</description>
		
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	<item>
		<title>Parade</title>
				
		<link>https://jesshutchison.com/Parade</link>

		<pubDate>Mon, 29 Jun 2020 23:05:16 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

		<guid isPermaLink="true">https://jesshutchison.com/Parade</guid>

		<description>
	
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f9756b10cffb833c0a7deec1ec8fab5d4b1d9eed5c1c4b46d3399eed410cb11f/01_PARADE.jpg" data-mid="78325107" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/f9756b10cffb833c0a7deec1ec8fab5d4b1d9eed5c1c4b46d3399eed410cb11f/01_PARADE.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cacce8b85edf7479b46169756af5c9108014e98ca3238d6e33caa15d3aa90f8/Mailing-Box-3-Mockup-Set-by-Creatsy_angle_blue-copy.jpg" data-mid="78952263" border="0"  src="https://freight.cargo.site/w/1000/i/6cacce8b85edf7479b46169756af5c9108014e98ca3238d6e33caa15d3aa90f8/Mailing-Box-3-Mockup-Set-by-Creatsy_angle_blue-copy.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1bd3b4f6260ef32559f468f4de25adf0f17d0150da23d4d64367d4ef71a1f0ca/Mailing-Box-3-Mockup-Set-by-Creatsy-copy.png" data-mid="78952696" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/1bd3b4f6260ef32559f468f4de25adf0f17d0150da23d4d64367d4ef71a1f0ca/Mailing-Box-3-Mockup-Set-by-Creatsy-copy.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/679dc82f8d1dc6c8e046c7bbe44ba7dc44ff47b5fd31249f3e315651d2ebcfa1/03_PARADE.jpg" data-mid="78953738" border="0"  src="https://freight.cargo.site/w/1000/i/679dc82f8d1dc6c8e046c7bbe44ba7dc44ff47b5fd31249f3e315651d2ebcfa1/03_PARADE.jpg" /&#62;


	
	
	
	


	
Parade IDENTITY&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 

Parade is a new underwear brand that specializes in colorful and size-inclusive underwear. The founders wanted Parade to be a brand that people associate with being fun and dynamic. I created their logo and gave it flexible guidelines, as I didn't want it to feel too precious. An initial slogan for Parade was "wear it in, or wear it out," which I illustrated by creating a logo that can stand on its own or be nestled in an oval. 





	ClientParade

Services IdentityGraphic DesignArt Direction
Year 2020
	ROLEDesign Director


</description>
		
	</item>
		
		
	<item>
		<title>Parade Launch</title>
				
		<link>https://jesshutchison.com/Parade-Launch</link>

		<pubDate>Sun, 05 Jul 2020 16:31:54 +0000</pubDate>

		<dc:creator>Jess Hutchison</dc:creator>

		<guid isPermaLink="true">https://jesshutchison.com/Parade-Launch</guid>

		<description>
&#60;img width="1200" height="1247" width_o="1200" height_o="1247" data-src="https://freight.cargo.site/t/original/i/eb48469ef31e480ad3ebd863fe2cd3a92ce0a0b8b823c2c3f169d002445793bb/Parade_scarf.png" data-mid="79097324" border="0"  src="https://freight.cargo.site/w/1000/i/eb48469ef31e480ad3ebd863fe2cd3a92ce0a0b8b823c2c3f169d002445793bb/Parade_scarf.png" /&#62;

&#60;img width="500" height="996" width_o="500" height_o="996" data-src="https://freight.cargo.site/t/original/i/7fadada25916676a8d4a6725e5c856c3aec88670373f69950b8593cbff94fd9f/giphy.gif" data-mid="79097364" border="0"  src="https://freight.cargo.site/w/500/i/7fadada25916676a8d4a6725e5c856c3aec88670373f69950b8593cbff94fd9f/giphy.gif" /&#62;





	
Parade LAUNCH &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Parade wanted to make a special design item to mail to their community prior to launch. I designed a colorful, maximalist scarf with an alternate logo and stars. It was deemed "viral" by Seventeen Magazine and InStyle and was worn by Selena Gomez in Dazed Magazine and Toro Y Moi. I also designed and animated a series of alternate logos for their community to use on socials. 





	
	ClientParade

Year 2020

Services IdentityGraphic DesignArt Direction

	Design DirectorJess Hutchison
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