![](https://freight.cargo.site/t/original/i/eb48469ef31e480ad3ebd863fe2cd3a92ce0a0b8b823c2c3f169d002445793bb/Parade_scarf.png)
![](https://freight.cargo.site/t/original/i/7fadada25916676a8d4a6725e5c856c3aec88670373f69950b8593cbff94fd9f/giphy.gif)
Parade LAUNCH
Parade wanted to make a special design item to mail to their community prior to launch. I designed a colorful, maximalist scarf with an alternate logo and stars. It was deemed "viral" by Seventeen Magazine and InStyle and was worn by Selena Gomez in Dazed Magazine and Toro Y Moi. I also designed and animated a series of alternate logos for their community to use on socials. Client
ParadeYear
2020Services
IdentityGraphic Design
Art Direction